Founder story

Meet Louise

You have built a life that looks good from the outside.

The career. The discipline. The woman who shows up and gets things done.

But inside your body - something has felt off for a long time.

Your energy disappears by mid-afternoon. Your skin breaks out no matter what you try. Your weight changes despite the training and the clean eating. Your cycle is painful, unpredictable, or just gone. And somewhere underneath all of it - a quiet fear about your fertility. About your future. About whether your body will keep up with the life you're building.

You don't talk about it much. But you think about it every day.
Louise's fitness and body transformation photos
Louise's skin transformation photos
Real body. Real skin. Real answers, finally connected.
01 / The quiet fight

For years I was exhausted in a way I couldn't explain. My skin was breaking out across my jaw and cheeks - the kind that doesn't respond to anything. My weight was shifting in ways that made no sense for how hard I was training. My cycle was so painful I'd cancel plans and push through things I had no energy for. And the fear around my fertility sat with me constantly - silent, heavy, impossible to ignore.

Every test came back normal.

02 / The question I carried

I started to wonder if I was the problem. If I just needed more willpower. More discipline. If I wasn't trying hard enough.

I was already giving everything I had.

03 / The shift

The turning point wasn't dramatic.

I stopped waiting for someone to give me answers - and became the person who found them.

The evidence became personal

I did not just study this. I lived it.

I trained as a Health and Nutrition Coach. I studied psychology. I went deep into the research - hormones, metabolism, glucose, the cycle, the gut, the connections that nobody had ever taken the time to explain to me. I didn't just study this in textbooks. I lived it, tested it, tracked it in my own body in real time.

Skin

What changed inside started showing outside.

Louise's skin journey before and after photos
Skin
Body & rhythm

I recognised myself again.

Louise's body and strength transformation photos
Energy & rhythm

I built FemmeAthletes so your journey is shorter than mine was.

Shop the Collection
And then everything shifted

For the first time in years - I liked what I saw.

My skin cleared - not from a new product, but from what was changing on the inside. My weight started responding again. My cycle became something I could predict. The pain reduced. The fertility fear loosened its grip. My energy came back - real energy, not borrowed from caffeine and willpower.

I looked in the mirror and recognised myself again.

For the first time in years - I actually liked what I saw.

Why FemmeAthletes exists

This is not about doing more. It is about finally knowing why.

Here is what I know now.

Your symptoms are not separate problems. They are not bad luck. They are not just stress.

They are connected. They are signals. And as a Health and Nutrition Coach, I know exactly how to help you read them.

I built FemmeAthletes because you should not have to become a researcher to deserve answers. You should not have to keep pushing harder when what your body needs is to finally be understood.

You are not broken. You are not imagining it. And you don't have to keep figuring this out alone.

Louise Lundgren
Founder · Certified Health & Nutrition Coach

Founder story is shared for education and connection, not as medical advice. Always consult your healthcare professional about personal symptoms, diagnosis, fertility concerns, or supplement use.